ENV Media, one of the leading marketing companies in the iGaming industry, will join forces with the management consulting company Ken Research, which operates out of India, Indonesia, and Dubai.
This collaboration will entail Ken Research conducting surveys and case studies on the gambling market in India for ENV Media and the entire project is expected to run for one year, with monthly case studies being issued by the research company.
What Is the Main Goal of the Research?
The main objective of the collaboration between ENV Media and Ken Research is to offer insight into the Indian gambling market, including a different range of topics on player behaviour, gambling demands in the country, and more.
This collaboration comes at a shaky time for the online gambling industry in India due to the new tax law imposed by the Goods and Service Tax Council. The new law means the implementation of an increased tax, this time set at 28%, for all online gambling, casino, and horse racing endeavours.
Despite that, the collaboration between ENV Media and Ken Research should proceed as planned, bringing a range of benefits to both parties, especially ENV Media.
What Benefits Are Expected for ENV Media?
According to Svilen Madjov, the head of research at ENV Media, the insights into the gambling industry in India that this planned research will provide can have a lot of benefits for their company and even the industry as a whole, noting a positive impact on product delivery and expansion.
Meanwhile, the head of research at Ken Research, Namit Goel, says that his company is delighted to work with ENV Media, another company with a lot of iGaming experience.
He predicts that this collaboration will provide actionable insights into the Indian gambling industry, especially when it comes to consumer behaviour. Thanks to the research, ENV Media will be able to create a data-driven approach to their strategies in the country and beyond and offer systematic market solutions and intelligence.
